Colleen's (and occasionally, Joe's) Blog

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Of All The Places, Newsweek, Facebook, & Real Estate Recovery

FacebookI did a double take when I saw Newsweek's feature on Facebook and Facebook's impact on real estate. The article portray's Facebook as the potential salvation of the real estate industry. Perhaps a bit exaggerated, however, here's a quote from the Newsweek article:

"...And Tracy Wortmann, a high-school classmate with whom I reconnected last fall, had a different piece of news to share: "Tracy has 5 new listings, let me know if anyone is looking … Now is the time to buy!!!" Wortmann, as you may have guessed, is a Realtor. And even in the worst real-estate market in decades, she's recently learned how to drum up business using Facebook..."

Those of us on Facebook will agree on it's power to network our business with our community. I thought the article an excellent find so I thought to pass it on!


•:*¨¨*:• Colleen Lane •:*¨¨*:•
My ActiveRain Blog / My Localism Blog | ColleenLane.com

The Lane Real Estate Team
I am the Realtor® that makes things move in The Lane Real Estate Team, while my husband Joe is the dude that provides the marketing that gives me the great clients I have. My sole purpose in life is to serve God, family, and clients. Joe's sole purpose in life is to serve God, me, and family (and ski). We have five children, all at home, all ours. We've been happily married for 23 years, and Joe has forgotten the anniversary almost all of those years! We service the Tri Cities Washington real estate market to include Kennewick, Richland, and Pasco, Washington. Oh, our Pasco Wa Riverfront Home is for sale!

17 commentsColleen Lane • January 12 2009 10:43PM

Comments

Colleen and Joe,

How cool is that.  Facebook can be a fun place to connect.

Thanks for the info,

Ann Hayden in lovely Wildwood, Missouri

Posted by Ann Hayden Wildwood St. Louis MO Agent SelectAnn.com for your real estate (Prudential Select Properties) about 1 year ago

I included Facebook in my plan for 2009.  In less than a week, it generated three leads so I will continue to plug away at it.  I also use LinkedIn and Plaxo which have generated some leads - especially out of town referrals.  Still reviewing - but so far so good.

Posted by Ryan Shaughnessy, Broker/Attorney - Your Lafayette Square Real Estate Partner (PREA Signature Realty - www.preasignaturerealty.com) about 1 year ago

WooHoo...all those hours on a keyboard are paying off for her!

Posted by Pat Tasker (Shorewest Realtors) about 1 year ago

I guess I need to get involved in face book. I craigslist and blog I youtube<--which btw is a great place to put a vitual tour. I invite you to check out my blog to see the current unconventional marketing campain I am doing

Posted by Richard Bowman about 1 year ago

You'll have to share your secret on how you managed to have him get his priorities straight! lol

Posted by Liz Moras ~Chilliwack Realtor, Chilliwack, Hope, Langley, Abbotsford (Harrison Hot Springs, Cultus Lake) about 1 year ago

Colleen and Joe -

If you use Facebook as a business tool - it can truly be a strong one!

But it also helped me find some old HS friends I haven't seen since the 70's!  My parents could never have done that without Facebook.

It could be cool - but also useful.  And, Social Networking is the wave of the future - so we all better embrace it!

DEAN & DEAN'S TEAM CHICAGO

Posted by Dean Moss - Dean's Team Chicago IL Real Estate Team (Dean's Team - Keller Williams Lincoln Square Chicago IL) about 1 year ago

AR has garnered me over 40 clients.  I Tweet, link, plax it but face it:  I have no clients to show for those efforts.  AR is my nr.1 by far! 

Posted by Mirela Monte, Your Myrtle Beach Real Estate Connection about 1 year ago

@Everyone, thank for the visit!  :o)

@Mirela, The tweeting, facebooking, etc., doesn't do any good until the relationship goes offline.  For instance, tomorrow night at 7 we are going to a tweetup.  You know how it is, the relationships part of life lead to business, even when business is never discussed.  Here is a good AR featured blog on taking things offline.

Posted by Colleen Lane (The Lane Real Estate Team) about 1 year ago

Lol to Pat who says "All those hours at the keyboard has PAID off!!  LOL!! So funny... lol !

Thanks for this informative blog! 

Tom Davis

DE Realtor (R).

Posted by FREE Delaware Homes Search!, $$ Save $$ Find Homes! Delaware Realtor Tom Davis (Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today !) about 1 year ago

I am addicted to Facebook!!!  I have already gotten one Buyer out of it!

Posted by Tammy Deviley (RE/MAX Select REALTORS) about 1 year ago

I'm addicted too Tammy.  In fact, Twitter too!  ;)

Posted by Colleen Lane (The Lane Real Estate Team) about 1 year ago

I have not had much success with Facebook, but I have had a very good amount of success with LinkedIN. 

Does anyone have good recommendations for initiating business talk on Facebook with people you may not have spoken to in 10 years?

Thank you

Ryan

Posted by Ryan Hanley, Albany Insurance Broker - Guilderland Agency, Inc. (Guilderland Agency, Inc.) about 1 year ago

I have actually re-connected with three old friends on Facebook that are ready to sell their home (and buy new ones!) this Spring.  I am a huge Facebook fan.

Posted by KERRY LUCASSE - Your Intown Atlanta Real Estate Consultant (Keller Williams Peachtree Rd) about 1 year ago

I've connected with a ton of friends on facebook and am just now starting to realize the power it holds!

Posted by Sonja Adams (Samson Realty, LLC) about 1 year ago

Colleen,

NAR's 2008 Survey of buyers stated a very interesting statistic, almost 50% of the online shoppers have social networking accounts and use them daily.  Second most important part about Facebook is that it's primary demographic is almost exactly the same as the age demographic of the average home buyer.  Plus, Facebook also has a classified section.  Cool stuff.   

 

Posted by BW about 1 year ago

I am having great success with Facebook both networking iwth other agents for referrals, and for people moving here.

You may want to start a group and start writing articles in there.

Posted by Tucson Real Estate Experts Anne and Eddie McKechnie (Coldwell Banker Residential Brokerage) about 1 year ago

I have to agree, my facebook profile, but especially my fan page has created several leads for me that I never would have had without it.  I am new, as in 4 days, to AR, so too soon to tell on this, but from everything I hear, it will be worth it!

Posted by Catherine Ulrey -Equestrian Real Estate Specialist (Keller Williams Realty) about 1 month ago

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