Colleen's (and occasionally, Joe's) Blog

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Quality OUTBOUND Links

I've been reading a lot lately on the importance of who we are linking out to creates a picture of authority and credibility in the search engine's eyes.   The term bantered about is "Co-Citation."  Personally, I've been linking out to authority sites like Wiki, my local chamber of commerce, etc., when adding content, writing blogs, etc.   Here and here are a couple of articles I've read lately that discuss outbound links and co-citation.

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